Lead with Data: Build an Analytics-Driven Road Map for Your Organization

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Course Dates

STARTS ON

TBD

Course Duration

DURATION

6 weeks, online
4–6 hours per week

Course Fee

For Your Team

Enroll your team and learn with your peers

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Team-Based Learning Options

  • Enroll as a team or group and learn with your peers

  • Receive support and services

  • Inquire about special team/group pricing

  • ENROLL YOUR TEAM

    Emeritus works with leading companies to close critical skills gaps


    Our partners include

    JP Morgan
    Amazon
    AB in Bev

Overview

As organizations globally seek to get the most out of analytics, forward-thinking business leaders are shifting their focus from analytics as an isolated tool toward analytics-backed decision-making as a business competency. As a result, future-proof organizations are adopting a strong data culture where senior leaders act on data-driven insights as against assumption.

70%

High-performing firms are 70 percent more likely to have a data leader in their C-suite today.

(Source: McKinsey)

60%

60 percent of CEOs think there are more data-driven leadership opportunities today than there were three years ago.

(Source: Futurum Research Study)

Columbia Engineering Executive Education’s Lead with Data: Build an Analytics-Driven Road Map for Your Organization program aims to provide senior business leaders with the knowledge to create and lead a performance-driven business culture, with data-driven decision-making incorporated well within organizational systems and processes. Lead with Data will enable them to build the framework for a data-driven organization and facilitate testing its viability in a dynamic environment.

Key Takeaways

At the end of this program, you will walk away with:

  • The understanding of the crucial role of analytics in strategic decision-making
  • The ability to create an all-encompassing corporate analytics strategy by developing and validating key performance indicators (KPIs)
  • The insights that will help you analyze how to develop strategic objectives by using analytics to boost efficiency, monetize current organizations, and build new ones

Program Experience

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Capstone Project

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Discussions

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Quizzes

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Reflection Activities

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Presentations

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Personalized Program Leader Feedback

Who This Program Is For

This program is designed for professionals who want to scale analytics, build a data-driven culture at their organizations, and:

  • Discover the critical role of analytics in strategic decision-making
  • Use analytics to improve efficiency in accomplishing strategic goals
  • Examine mature, data-driven organizations to learn how to scale up analytics at their organization
  • Create an all-encompassing corporate analytics strategy by developing and validating KPIs
  • Gain consensus for the adoption of a data-centric work culture at all levels
  • Adopt best practices for data governance and fulfilling regulatory and privacy compliance

Program Curriculum

Module 1:

Value Creation through Analytics

  • Evaluate how organizations formulate goals to drive business success and define objective and key results (OKRs)
  • Propose improvements to an organization's OKR structure and compare the OKR/KR formulation and implementation processes between start-ups and enterprise-at-scale organizations
  • Evaluate how organizations execute business goals through focus, prioritization, and alignment and develop OKRs to define, focus, and prioritize an organization's goals and objectives

Module 2:

Building a Business Case for Analytics

  • Identify the five fundamental types of data analysis and formulate KPIs for a given business situation using leading and lagging indicators
  • Compare the performance and results of an opinion-driven organization to a data-driven organization and perform A/B experimentation on leading KPIs to impact an organization's OKRs
  • Formulate an organization’s primary OKRs by aligning them to tested KPIs

Module 3:

Assessment of Current Analytic Capabilities

  • Identify ways to capture event-based data and formulate events in a user-experience to capture data
  • Create a feedback loop based on captured data and identify technical tools used to analyze business data
  • Evaluate how data analytics drive mature business decision-making and apply the maturity assessment framework to improve organizational data management and utilization

Module 4:

Driving a Culture of Analytics

  • Discuss ways to organize people and teams around data and analytics and assess agile data analytics methodologies organizations use to improve performance
  • Evaluate how personal cognitive biases can impact data analysis, interpretation, and organizational decision-making
  • Discuss ways to build and foster a culture of data in an organization and identify action steps to build a culture of data at your organization

Module 5:

Data Governance and Privacy

  • Identify drivers of internal and external data governance in an organization
  • Identify advantages and challenges of data governance compliance and evaluate how data analytics professionals practice good data governance
  • Examine the ethical implications of storing and re-selling data to propose data governance and privacy initiatives for implementation at your organization

Module 6:

Business Model Innovation through Analytics

  • Evaluate the pros and cons of using automated data analytics software tools to organize, analyze, and visualize data
  • Assess data-based business model innovations used to maximize an organization’s profits and discuss how program learning will be applied in a real-world organizational setting
  • Use the program learning to propose a new business idea using data-driven objectives

Module 1:

Value Creation through Analytics

  • Evaluate how organizations formulate goals to drive business success and define objective and key results (OKRs)
  • Propose improvements to an organization's OKR structure and compare the OKR/KR formulation and implementation processes between start-ups and enterprise-at-scale organizations
  • Evaluate how organizations execute business goals through focus, prioritization, and alignment and develop OKRs to define, focus, and prioritize an organization's goals and objectives

Module 4:

Driving a Culture of Analytics

  • Discuss ways to organize people and teams around data and analytics and assess agile data analytics methodologies organizations use to improve performance
  • Evaluate how personal cognitive biases can impact data analysis, interpretation, and organizational decision-making
  • Discuss ways to build and foster a culture of data in an organization and identify action steps to build a culture of data at your organization

Module 2:

Building a Business Case for Analytics

  • Identify the five fundamental types of data analysis and formulate KPIs for a given business situation using leading and lagging indicators
  • Compare the performance and results of an opinion-driven organization to a data-driven organization and perform A/B experimentation on leading KPIs to impact an organization's OKRs
  • Formulate an organization’s primary OKRs by aligning them to tested KPIs

Module 5:

Data Governance and Privacy

  • Identify drivers of internal and external data governance in an organization
  • Identify advantages and challenges of data governance compliance and evaluate how data analytics professionals practice good data governance
  • Examine the ethical implications of storing and re-selling data to propose data governance and privacy initiatives for implementation at your organization

Module 3:

Assessment of Current Analytic Capabilities

  • Identify ways to capture event-based data and formulate events in a user-experience to capture data
  • Create a feedback loop based on captured data and identify technical tools used to analyze business data
  • Evaluate how data analytics drive mature business decision-making and apply the maturity assessment framework to improve organizational data management and utilization

Module 6:

Business Model Innovation through Analytics

  • Evaluate the pros and cons of using automated data analytics software tools to organize, analyze, and visualize data
  • Assess data-based business model innovations used to maximize an organization’s profits and discuss how program learning will be applied in a real-world organizational setting
  • Use the program learning to propose a new business idea using data-driven objectives

Faculty

Profile image of the program faculty Nicholas Chikhani

Nicolas Chikhani

Adjunct Faculty, Columbia University

Nicolas is an adjunct faculty member, teaching a course in Columbia Engineering’s MS. in Business Analytics on performance, objectives, and results using data analytics, and customer success... More info

Guest Speakers

Profile image of the guest speaker Michael Skarlinski

Michael Skarlinski

VP, Data Science at Carrum Health

Michael is a data science leader with experience building teams and developing pragmatic, production-scale machine learning, analytics, and optimization platforms. He holds bachelor's and master's degrees from the University of Rochester, and he completed his PhD in philosophy and computational materials science at the same university in 2016.

Profile image of the guest speaker Michelle Glaser

Michelle Glaser

Director Data, Analytics at Update

Michelle Glaser is an adjunct professor at Columbia University in the City of New York where she teaches a course at Columbia's Master of Science Program (Business Analytics) on visualization and storytelling using data. This course covers principles of data visualization and teaches students how to build a data story to present to business leaders and executives. She graduated from Union College with a Bachelor of Science degree in neuroscience, and a Master’s in public health degree from the George Washington University specializing in epidemiology

Profile image of the guest speaker Jason Saber

Jason Saber

Senior Product Manager at Compass and Guest Lecturer at Columbia University in the City of New York

Jason is a results-driven product leader with proven experience in crafting data-driven, elegant, high-impact products that solve key user problems. He has designed and built products that have had a significant impact on individual team-level metrics and larger organizational goals. These categories of KPI metrics include engagement, onboarding, growth, retention, internal team eciency, and overall product impact. He holds a Bachelor's in entrepreneurship/entrepreneurial studies from Pace University’s Lubin School of Business.

Capstone Project

Create Your Analytics Action Plan

Learners will create an action plan for constructing and implementing a new business idea for an organization based on the data-driven components they have learned about during the program.

This program aims to provide an engaging learning experience for participants in the form of peer-collaboration, interviews with industry experts, and practical application opportunities.

Certificate

Example image of certificate that will be awarded once you successfully complete the course

Certificate

Upon successful completion of the course, participants will receive a verified digital certificate from Emeritus in collaboration with Columbia Engineering Executive Education.

About Columbia Engineering

Columbia Engineering (The Fu Foundation School of Engineering and Applied Science) is committed to pushing the frontiers of knowledge and shaping discoveries to meet the needs of society. These aspirations have been fundamental since its early origins in 1864 as a school devoted to metallurgy and mining. Over the years, Columbia’s faculty and students have made remarkable contributions that have spurred technological and social progress. Today, Columbia carries the tradition of innovation as engineering transforms nearly every aspect of life. Faculty at Columbia Engineering have won 10 Nobel Prizes in physics, chemistry, medicine, and economics.

About Emeritus

Columbia Engineering Executive Education is collaborating with online education provider Emeritus to offer executive education courses through a dynamic, interactive digital learning platform. These courses leverage Columbia Engineering Executive Education’s thought leadership in engineering practice developed over years of research, teaching, and practice. An Emeritus certificate course created in collaboration with Columbia Engineering Executive Education is based on a syllabus approved by Columbia Engineering Executive Education and contains video content created and recorded by its faculty, combined with assessments, assignments, projects, cases, and exercises delivered by Emeritus. Upon successful completion of the course, learners will be awarded a certificate jointly by Emeritus and Columbia Engineering Executive Education.

Course Fee and Duration
Singapore residents who wish to enroll in this course will be charged GST.
USD 1,950
6 Weeks

Prerequisites

This course is designed for working professionals and requires proficiency in English. All videos are recorded in English. All assignments are written in English and are required to be responded to in English.
There are no academic prerequisites for this course.

Easily schedule a call with a program advisor to learn more.
SCHEDULE A CALL

You can apply for the course here.
ENROLL

Email: columbia@emeritus.org
Phone: +1 718-550-0890

FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.



    What is it like to learn online with the learning collaborator, Emeritus?

    More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
    The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enroling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please email us at learner.success@emeritus.org for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrolment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrolment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrolment remains. All deferral requests should be sent to admissions@emeritus.org.

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Early registrations are encouraged. Seats fill up quickly!