Visualization and Storytelling Using Data

Why You Need Data Visualization in Your Professional Tool Kit

Data has the power to tell a compelling story, guide conversations, and influence decisions with profound consequences for swift business actions. Research shows that data-driven organizations are more likely to retain customers and be more profitable–but it’s your job to explain how the data supports your major points and to influence key decision-makers.

“As professionals working with data, we have the power to change minds and change the trajectory of business outcomes if we tell the right data stories.”

-Michelle S. Glaser, MPH

Director of Data Analytics Adjunct Professor, Columbia Engineering

Who Is This Course For?

The Visualization and Storytelling Using Data course is designed for professionals who work with data regularly and strive to make a bigger impact on business outcomes. Anyone in the following roles will benefit from learning the key principles of visualization, developing a data point of view, and honing a message.

Business Analysts
Data Scientists

Business Consultants
Program Managers

Marketing Managers
Product Managers

Course Highlights

Live Fireside Chat with Faculty

Design Exercises

Peer Discussion Groups

Applicable to any software choice (Tool-Agnostic approach)

Final Capstone Project with Real-World Application

Certificate of Completion from Columbia Engineering

Learning Outcomes

Build a data story that is supported by a point of view and recommendation that is capable of driving business decisions and enhances career growth.
Communicate more clearly by selecting the right visual for your data.
Select and use appropriate charts for a variety of common data types
Implement design choices to ensure a clean visual appearance, clear messaging, and a coherent point of view
Implement design choices to include simple, yet informative text elements

Syllabus

This course is comprised of six weekly modules, offering a systematic approach for delivering applied design theory principles in a way that adds tremendous value to your role and your organization.

1

MODULE 1: KPI DEVELOPMENT AND UNDERSTANDING YOUR DATA POINT OF VIEW

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MODULE 2: INTRODUCTION TO DATA VISUALIZATION

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MODULE 3: OPTIMIZING CHARTS

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MODULE 4: BUILDING A DATA STORY: AUDIENCE AND ATTENTION

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MODULE 5: BUILDING A DATA STORY: DETAILS AND IMPACT

6

MODULE 6: INCREASINGLY COMPLEX VISUALIZATIONS

Faculty

MICHELLE S. GLASER, MPH

Director of Data Analytics Adjunct Professor, Columbia Engineering

Michelle Glaser is an analytics leader who has built the analytics team and culture at multiple organizations. She is an epidemiologist-turned-analyst who has a passion for nu...

Certificate

Upon successful completion of the course, participants will receive a verified digital certificate from Emeritus in collaboration with Columbia Engineering Executive Education.

FAQs

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The Program

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The Learning Experience

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Certification

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Technical Requirements

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Payment Process

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Refund Policy

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 840 3227 (US) / +44 203 838 0797 (UK) / +65 3129 4176 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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